According to this Moz article, the rise of social media sites has caused Google to take into account social signals to determine a websites ranking. Some of the things that are considered are:
- Number of tweets and retweets a URL has
- The authority of the person tweeting the URL
- Number of Facbook shares and likes a URL has
- How many 1+ a URL has
I find these stats to be extremely accurately as I looked up my name and email address this weekend.
First thing that populated was the high end wedding invitation business that I sold almost 1 year ago. The fact that I am still associated to my prior business shows me that it takes a great deal of time for the google spiders to link you to more current events.
This is a good picture into why the remarkable blog post you just spent a week writing takes months to find its way to top of the search engine. It takes time for authority to be built around what you have to say and share; in the form of social proof.
Second I found a blog post I wrote 2.5 years ago. Yes! It’s taken 2.5 years for a blog post to reach “rank-able” status when there is little social sharing taking place. This shows me being successful on the internet is more about being the turtle than the hare in the children’s story “Tortoise and the Hare.”
Little by little, step by calculated step is the way to reach top search engine status.
This is clear to me why? Because since being in this class I have written the most concentrated SEO friendly blog posts. Within weeks of executing advanced SEO tactics all that populates in the search result “Sarah Stahl Mrsdstahl@yahoo.com” are 2 year old links to a life I used to have. Much has changed since then but according to the all-knowing Google, no one would even have a clue.
Due to my personal lack of social proof for my new found career, Google currently has no clue that I’m a proficient Social Media Analyst and the success I’ve brought my clients. Google has no clue of the advanced writings I’ve shared on the social perspectives I’ve gained while being a part of this Graduate Program. Google doesn’t know I’ve moved, nor does google know of some major family events that have taken place.
Google can’t even determine which one of the other 8 Sarah Stahl’s I am on Facebook and Twitter.
So why is Google so trustworthy?
In an instant gratification kind of culture this is no Bueno. But given some perspective I see the power of Google when the right content is disseminated over a consistent and prolonged period of time can truly build a leading brand across online channels.
I just question Google’s ability to populate accurate, current, events.